MUST WATCH VIDDEOS
Discover Our Mission and Vision
XPLR.NASH was built with a clear goal in mind: to become the most trusted and engaging media platform for exploring Nashville and the state of Tennessee. From the start, we’ve been focused on storytelling that inspires action—helping people discover new places, support local businesses, and experience their communities in a more meaningful way.
We create short-form and long-form videos, curated maps, guides, and digital tools that highlight everything from small-town diners and historic landmarks to scenic drives, family adventures, and weekend itineraries. Our platform lives across Instagram, YouTube, Facebook, and TikTok—but this website is our central hub where everything comes together.
The story of XPLR.NASH began with Erin Pennington and Stuart Deming, who released their first Nashville video on May 31, 2018. Since then, they’ve created thousands of pieces of content showcasing the heart and soul of Tennessee. But storytelling didn’t start there—Stuart came from a background in hospitality and tourism, guiding nearly 20,000 people through the streets of Nashville, while Erin brought his experience in film and broadcast media, crafting stories behind the camera and in the editing room. Together, they combined their passions to build what is now one of Tennessee’s most influential travel and lifestyle media brands.
We’ve partnered with local restaurants, city tourism boards, and regional attractions to produce content that’s informative, entertaining, and rooted in authenticity. Whether you’re a first-time visitor or a Tennessee native, our content is designed to give you trusted recommendations and a deeper connection to this state.
MISSION STATEMENT
To Create Actionable Content To Allow People To Experience Their Local Communities.
XPLR.NASH’s Core Values (Explore)
Xploring beyond the ordinary
The brand’s mission is to dive deeper than typical tourism content and share real, behind-the-scenes perspectives.
Orchestrating connections between brands and audiences
XPLR.NASH bridges the gap between local businesses and the audiences who care about them.
Loyalty to authenticity and truth
The brand prioritizes honesty and transparency in its approach, aiming to represent the community in an authentic light.
Reimagining the familiar in fresh ways
Constantly innovating, XPLR.NASH brings a fresh perspective to even the most familiar destinations.
Excellence in every endeavor
XPLR.NASH strives for the highest standards in all its work.
Passion for storytelling
Whether it’s the narrative of a local chef or a landmark’s rich history, XPLR.NASH centers its content around compelling stories.
OUR PLATFORM’S FEATURES
Curated Map
Explore our map that highlights the best spots to visit in Nashville and beyond.
Video Library
Dive into our collection of videos showcasing local spots, tips, and experiences from Nashville.
Custom Itineraries
Create your own travel plans with our easy-to-use itinerary builder tailored just for you.
Become XPLR.NASH Approved
Are you a restaurant or business owner and want to join our Approved business community? Join here!
XPLR.NASH Event Calendar
Check out our up-to-date calendar of local events and festivals happening around Nashville.
XPLR.NASH Podcast
Tune in to our podcasts featuring stories, tips, and insights from locals and adventurers alike.
Stay Connected with Us
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